I am a 15 year old who has always been fascinated by nature whether exploring the creek, hikes with my family, or traveling to natural wonders.

The "Start your own clothing brand" idea was hot and I decided to go for it. Except I wanted to stand out and make a real impact. Thus, the idea of saving the outdoors I have always loved emerged.

It took me at little more than four months to build my brand (the store, products, and designs). Every day for weeks on end I would come home from school, set my backpack down, and begin my work.

In early April I launched my brand WILD. Our goal was, and still is, to fix the clothing industry in order to preserve Earth and the outdoors. Beginning small, I shared it with classmates and family friends.

After the initial hype from those I knew I looked onward to the world. Hoping to find others who cared about wildlife, I pushed out basic social media content. Except, views were low and the account amounted to nothing.

What could be the problem I thought! I tried fixing my designs making them more complex, colorful, and eye-catching. Next, I tried to tune my SEO, but struggled with limited time and money. WILD was on the fall. NO it never rose.

To much time had been sucked away as a student, I decided I needed to LOCK IN. No more half being an entrepreneur who wants to save the outdoors. I focused in on who I wanted to reach, not just people: nature lovers (hopefully you). Whether they were fisherman, bird watchers, hikers, or just wanted to make an impact I needed their eyes. So I added more and more sustainable features to every order from planting trees to donations.

My brand was fixed, or so I thought. So I wanted to show the world we were still here (if anyone even knew we existed in the first place). I researched editing techniques, got an old tripod and mike, and spent hours to get a second of anyone's attention. Waking up at 6 AM everyday to edit my next video featuring complex shots, deep scripts, and engineered virility. But did it work?

With every post we meet people that share the same goal as us. In that likeminded way we will grow, all be it, slowly. As we grow I hope the hours I spent to build this brand can leave a mark, and it just hasn't shown yet. Let it be a testament to all the hard labor that countless people around the world do to protect wildlife, yet they are covered up by fame from movies and drama. That sometimes the grind to save something goes unknown, but we must keep trying.. for the sake of nature.

I have just launched the latest collection of sleek embroidery designs that feature nature inspired patterns. Staying truthful to our sustainable goals, and constantly aiming for growth I hope you will join us make the world a bit WILDer every clothing piece at a time.